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How do we increase the sales of Citilink especially the flight route to Manado?
We introduce Mongol, one of the great comedians in Indonesia, as our main face for the Manado Pe Gaya campaign. Then for the main performance, we invite Mongol to be present on the Manado flight and start entertaining the passengers with his comedy.
KEY VISUAL
ACTIVATION
DIGITAL ADS
BRANDING
MEDIA PLACEMENT
RADIO
SPONSORSHIP EVENT
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ACTIVATION

STAND UP COMEDY 30.000 FEET ABOVE THE GROUND
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DIGITAL ADS

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BRANDING

MEDIA PLACEMENT

RADIO TALKSHOW

SPONSORSHIP EVENT

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SEE OTHER GOLDEN IDEAS

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